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These typically can not be changed, as it is only an image file. Professionally designed for better conversions, you really can't go wrong with these simple advertisements.

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By giving steps to follow, you can direct your subscriber to your "special" offers. Your download page can have more offers. Always add more peel away ads and bonus boxes to your download page.

But here we have a different approach meant for longtime development. Which is absolutely OK for intermediate to experienced marketers, but not recommended for newbies.

Without you actually having to contact anyone, personally, you have taken a 'freebee seeker' and turned them into a 'buyer'. You can of course hit them with an upsell downsell path if they accept your offer.