Lots of people have no idea how to successfully grow their online business through email marketing. If you are familiar with some of the tips that the pro's use, then there is no reason why you cannot keep your customers interested in your business through simple email marketing efforts. This article contains some helpful advice that will show you how to create a successful email marketing campaign.<br /><br />Be sure of all the colors you use in your email are neutral. If colors are too bland, the customer may not want to read the article. On the other hand, if the colors are too bright, it could frustrate the reader. Try to stick with neutral colors, like black, gray, and white.<br /><br />Minimize traditional email marketing activities during the holidays. Customers are preoccupied with family and friends, and are less likely to be paying attention to business email. Your odds of ending up in the spam box are considerably higher, which could have longer term implications for your bottom line. The major exception to this would be a business directly related to the holiday activities. Otherwise, give yourself a break and enjoy some downtime yourself. Business will be back on track in a day or two.<br /><br /><br /><br />Data mine your email list and bucket your audience into various segments based off of any profiling data you have. This will allow you to be more strategic with your messaging and effectively increase your chances of higher open and click through rates. Even if you don't have profiling, look to geo-targeting. Various regions respond differently to different types of messaging.<br /><br />Be consistent with your email layouts. Stay with the same logo and color scheme in your email. Always use a legible font. Once they have received a couple of messages, your customers will recognize your emails, and be happy to open them. When your customers are familiar with your emails, it makes the marketing more effective.<br /><br />Offer your visitors a free learning course conducted via email. You'll need to develop a set amount of auto responders, breaking up the lesson into sections. Four to six sections should be an appropriate amount. Make sure the content is both informative and unique. Schedule the sections to be sent out one at a time every 24 hours. This can provide you with a host of benefits, such as enhancing your website, gaining your customers' confidence, developing your authority, and building your email base.<br /><br />Major holidays are generally not the best time to send marketing emails. Many people will never even see your email because they will not be near their offices or their computers. Certainly there are the features they offer to this rule. An example of such an exception might be a Black Friday special for 25% off an LED TV.<br /><br />Make sure that your email subscribers know exactly what to expect from you. An excellent way to do this is to make your first email to every new subscriber a default informational message. You should lay out what sort of content you intend to send them, and also indicate the frequency of messages they can expect from you.<br /><br />Reputation is the name of the game when it comes to email marketing. Do not be cheap when it comes to email quality, be careful to target the right customers for your business, and stay away from any tactics that could be considered misleading. Keep in mind the reputation of your business is at stake.<br /><br />Email is a great marketing tool, but it is not an arena where the hard sell is appreciated. Never pressure your subscribers into buying. Put sales pitches at the tail end of your emails, especially if your readers signed up with expectations of informative content. Consider email as a tool to cultivate interest, not instant sales.<br /><br />Try customizing your messages for your email recipients. Try including their name in the email so that it feels more warm and personal. This can help build better relationships with your customers, and they may be more inclined to read what you have to say in these personalized email messages.<br /><br />Try to secure at least the first name of individuals during the process. This is good so that when you send out emails you can address it to them, which gives things a more personal touch. This gives your email communications a better appearance and will set them apart from all the other bulk emails they receive.<br /><br />Balance when you send emails. Sending them too frequently can come across as spam and may cause you to lose readers. Not emailing frequent enough can make the recipients feel like they've wasted time signing up for emails that they're not getting enough of. Remember your goals and audience so you can pick a happy medium for your campaign's frequency.<br /><br />Learn what domain authentication is and then set it up. You want internet service providers to know that the messages you are sending are in fact coming from you. This seriously diminishes the chances you have of getting blocked and blacklisted, or your emails getting eaten up by spam filters at the server level.<br /><br />Take note of your competition and how they run their email marketing efforts. Subscribing to their emails is the perfect way to do so. By observing their campaigns, you can create even better campaigns. Try to find needs that are going unfulfilled and capitalize on them. Offer promotions that are of higher quality than the ones your competitors offer.<br /><br />You may find that it is a good idea to devote a small portion of every marketing email you send out to briefly reviewing what your subscribers can expect from you. By demonstrating that you have a plan for your emails and you are sticking to it, you can encourage your readers' trust and make them less likely to grow tired of your messages.<br /><br />Keep view their full list of features of your emails to less than 60 characters. Lots of email clients will just shorten subjects that are greater than this length. The end of a lengthy subject line is often just cut off and not seen. Most subscribers decide with no more than 60 characters whether they will read or delete your message regardless.<br /><br />As you are now aware, it is very important that the content in your email marketing message be on point. If the message is unclear, you will end up with frustrated recipients who will not want to open your emails in the future. Apply the tips from this article so you can be sure you are sending out a proper email marketing communication.<br />